deciem
DECIEM, The Abnormal Beauty Company is a happy umbrella of good beauty brands including The Ordinary and NIOD. It is known to be the leader in science-backed skincare formulations. I worked in the creative design department at DECIEM for a few years.
During my time at DECIEM, I received the opportunity to work on packaging, in-store and online retail assets, social media and campaign launches. Below are some examples of the work I’ve created. I was a part of a few campaigns that have won creative awards including the 2022 Platinum Award from MUSE Creative Awards for two campaigns: the Multi-Peptide Lash and Brow Serum product launch campaign and the Everything is Chemicals campaign.
Everything is Chemicals Campaign
The Everything is Chemicals campaign was created to shed some light on the unclear and often misunderstood definition of ‘clean beauty’. The art direction for the assets were inspired by investigating the chemical compound of everyday things surrounding us. The use of macro photography, a modular typeface and custom iconography helped enhance the contemporary sci-tech aesthetic.
This campaign won the 2022 Platinum Award from MUSE Creative Awards.
Packaging Design
Some examples of packaging design and launch kits for The Ordinary and Avestan.
Celebrations Kit Station
A vinyl wrap-around for DECIEM’s celebrations kit station located in the Distillery District flagship store. I’ve also created some stickers to go along with the celebrations kit.
Other Projects
